Our Purpose, Priorities and Values
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Our purpose and priorities give an overview of what we want to achieve and what our core values are.
Our purpose
Our overarching purpose is making Swale a better place.
Our corporate priorities
A Borough to be proud of
This priority theme focuses on the Council’s aspirations for Swale as a physical place.
A Community to be proud of
This priority theme focuses on the Council’s aspirations for the people of Swale.
A Council to be proud of
This priority theme focuses on the Council’s need to develop its own organisational capacity and culture as it continually re-assesses how it can best achieve the objectives of the other two priority themes.
Our values
- Fairness - being objective to balance the needs of all those in our community
- Integrity - being open, honest and taking responsibility
- Respect - embracing and valuing the diversity of others
- Service - delivering high quality, cost effective public service
- Trust - delivering on our promises to each other, customers and our partners
