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Our Purpose, Priorities and Values

Our purpose and priorities give an overview of what we want to achieve and what our core values are.

Our purpose

Our overarching purpose is making Swale a better place.

Our corporate priorities

A Borough to be proud of

This priority theme focuses on the Council’s aspirations for Swale as a physical place.

A Community to be proud of

This priority theme focuses on the Council’s aspirations for the people of Swale.

A Council to be proud of

This priority theme focuses on the Council’s need to develop its own organisational capacity and culture as it continually re-assesses how it can best achieve the objectives of the other two priority themes.

Our values

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