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Our Purpose, Priorities and Values

Our purpose and priorities give an overview of the what we want to achieve and what our core values are.

Our purpose

Our overarching purpose is making Swale a better place.

Our corporate priorities

Embracing localism

This priority is about how we are helping Swale’s communities to take advantage of the government’s aim of devolving power over local problems away from Whitehall and down to the local people who are best placed to know how to solve them. The intention is to reinvigorate the grassroots of our society, pruning back the state and encouraging greater personal and community responsibility for the wellbeing of people and places.

Open for business

This priority is about working with our private and public sector partners to create the conditions for growth and to promote a positive image for the borough in attracting inward investment.

Healthy environment

This priority is about our responsibility to nurture the place that is Swale, both as a geographical area and as a community. Council activities in fields as diverse as town planning, community safety and regulatory services all have a significant impact on the quality of the physical environment and the health and wellbeing of the population. Swale’s residents consistently rank low crime, clean streets and good health services as the three most important things in making an area a good place to live.

Our values

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